American multi-national medical devices, pharmaceutical & CPG company
Client Overview
In order to achieve expected ROI, pharma manufacturing companies need to rethink their global product launch strategies. Traditional absolute pricing models will no longer yield expected results. Big data with AI can help build dynamic pricing model that can help track buyer trends and determine more competitive product pricing.
Business Challenge
The goal is to study the data and develop a model or procedure to systematically understand the factors influencing the pricing of products:
Impact of currency on pricing
Impact of mix shifts on pricing
What is causing the real price decline?
Solution Impact
A working model that can identify the influencing factors
Business decisions based on scientific approach for pricing
Positive financial outcome with improved top line
Our Approach
Capitalized on current insight and utilized artificial intelligence to better improve their pricing strategy.
Genesis AI drives innovation in manufacturing with AI and machine learning, optimizing processes and boosting productivity across industries like chemical, petrochemical, and automotive.
